Accelerate Growth and Win More Customers

This is a complimentary workshop held by Business Surrey, in partnership with Tandridge District Council and Reigate and Banstead Council.

Learn about the following aspects:

• Understanding your market
• Crafting a compelling value proposition
• Building strong customer relationships
• Closing techniques and negotiation skills

Led by Roya Croudace, a skilled Commercial Director, Founder, and Non-Executive Director with over 25 years of expertise in driving business growth, especially for SMEs. With experience spanning over 400 scale-up businesses in Surrey and FTSE 100 companies, Roya offers deep insights into crafting impactful growth plans, achieving measurable results, and building sustainable foundations for lasting success.

As the Founder of Alloy Business, a specialist advisor for Business Surrey, and Sales and Business Development Ambassador for the Institute of Directors South Surrey, Roya has developed a powerful approach to building robust customer pipelines, strengthening market positioning, and implementing strategic foundations for sustainable growth.

Through her workshops and programs, she empowers SMEs with practical tools to accelerate revenue, boost profits, and attract and retain customers. Her expertise will provide actionable strategies that drive success and foster resilient customer relationships, ensuring lasting impact for growing businesses.

Reserve your free space via the Eventbrite booking page.