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Digital Skills – GEO: Get found in AI search
When buyers turn to AI instead of Google, will your business still show up? Learn the strategies to ensure it does in this 1 hr webinar.
Search behaviour is changing faster than most businesses realise. Millions of buyers are now turning to AI tools like ChatGPT, Google’s AI Overviews, and Perplexity to research products, services, and suppliers, often bypassing traditional search results entirely.
Generative Engine Optimisation (GEO) is the emerging discipline that helps businesses adapt to this shift, ensuring your brand is visible, cited, and recommended in AI-generated answers rather than left behind.
This webinar explores what GEO is, why it matters, and what practical steps you can take right now to optimise your digital presence for AI-driven search. You’ll learn how AI models select and surface content, which technical and content strategies deliver the greatest competitive advantage, and how to measure your AI visibility over time.
What you’ll learn
- Understand what GEO is and how AI search tools select, rank, and surface business content.
- Learn how to optimise your digital presence for visibility in ChatGPT, AI Overviews, and beyond.
- Discover the content and technical GEO strategies that drive AI search prominence.
Whether you’re an SEO professional, a marketing leader, or a business owner, this session will give you a clear, actionable GEO strategy before your competitors have even heard the term.
Who you will hear from:
Jai Khan, AI New Business Director, Push brings over 15 years of expertise in digital marketing and business development. Starting his journey as an account manager, Jai quickly established himself as a leader, shaping the company’s new business and internal marketing strategies.
As the first point of contact for businesses approaching Push, Jai has gained exposure to a wide variety of industries. This experience has enabled him to identify emerging trends in business behaviour and anticipate client challenges. He has been at the forefront of Push’s comprehensive AI and digital marketing audits, reviewing thousands of accounts and helping businesses pinpoint critical opportunities for growth.
Jai’s keen eye for detail and proactive mindset make him an expert in spotting common marketing missteps and encouraging clients to embrace new opportunities before their competitors do. His leadership in developing innovative strategies has contributed to Push’s reputation as a pioneer in AI-driven marketing.
Jai’s commitment to client success and innovation continues to drive Push’s mission, delivering cutting-edge marketing solutions and measurable results for clients worldwide.
Event details
Event Organiser: Business Academy
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