The Sales Lab: Starting better sales conversations

For many small businesses, the hardest part of sales isn’t the offer – it’s starting the conversation. Knowing how to reach out, follow up, and engage confidently can be the difference between being ignored and being welcomed in.

This session focuses on practical, natural ways to start sales conversations that build trust and credibility from the outset.

What you’ll learn

• How to improve outreach and follow‑up without feeling awkward or pushy
• How to use referrals, LinkedIn, email, and warm introductions effectively
• How to start relevant, value‑led conversations that resonate
• The role of credibility, curiosity, and confidence in early discussions
• How to prepare for first conversations so you feel clear and confident

Takeaway

You’ll leave with adaptable message prompts and an opening conversation guide to support your outreach, helping you build stronger early connections.

Ideal for business owners, freelancers, and SMEs who want better engagement, higher response rates, and more positive sales conversations from the start.

Register here to secure your place.