A Surrey-based technology company is pioneering a new approach to road safety by using artificial intelligence and radar sensors to predict dangerous traffic incidents before they occur.
Dorian Isaacson, founder of Rhevia, said: “The motivation behind starting the business was on a Friday afternoon I would untether myself from Teams and I would take a walk to the high street in town with my two daughters and I would go past three zebra crossings. Often drivers would just drive over the zebra crossing.
“I wanted to solve the reason a driver does not see a pedestrian and to understand how often this happens and what are the forces that lead it to happening. Realising what the problem is and then solving it is what we’re starting to do now.”
The technology behind it
Rhevia developed an AI-powered intelligence platform that transforms radar data into actionable insights for transport safety, planning and operational efficiency. Unlike traditional traffic monitoring systems, Rhevia deliberately avoids cameras, opting instead for radar technology that respects privacy while gathering critical data.
“We help private and public organisations understand how vehicles are moving in real time and over time so they can make informed decisions on roads,” Dorian explains.
The company serves both public sector clients like councils and private organisations with ports and factories – “places where pedestrians and vehicles are constantly interacting.”
How the funding is helping
The grant from the Surrey Economic Growth Fund will enable Rhevia to advance beyond simple movement tracking to predictive analytics.
“We are using the grant to bring context to the movements. For example, there’s a couple of near misses at this zebra crossing and these are the reasons why,” says Dorian.
“That has been the focus of the funds from the grant, to build up the analytics – to move from trailing indicators to anticipating what might happen. In order to develop that we have employed three people and another two in the pipeline as well.”
Dorian has set ambitious targets for the coming year. He said: “In a year I would hope to be working with ten local authorities with 30 to 40 deployments for each one.
“The Government has recently released a new strategy on roadside safety. I would like Rhevia to be a pioneer in that framework and to prevent those accidents before they occur and to do that throughout the UK.”
The Surrey Economic Growth Fund
To date almost £2 million has been awarded to dozens of recipients across the county via the Surrey Economic Growth Fund. This funding has helped to unlock significant match funding and private investment, growing Surrey’s economy by £9 million.
Any Surrey business looking for funding or help to grow can receive fully-funded support from Business Surrey. Get in touch via our Contact us form.
