Earlier this month Business Surrey held the latest in its series of complimentary workshops for Surrey businesses in partnership with Tandridge District Council and Reigate and Banstead Borough Council. This particular growth-focused event, was created in response to business feedback and support requests received by the Surrey Growth Hub.
The workshop was delivered by Business Surrey Specialist Advisor Roya Croudace, a skilled Commercial Director, Founder, and Non-Executive Director with over 25 years of expertise in driving business growth.
Roya kicked off the event by busting the myth that winning more customers is all about cold calling and hard selling. Roya then shared her proven sales growth strategies based on developing a strong understanding of your market and building relationships with your customers.
The workshop included a section on what a Value Proposition is, why your business needs to have one, and how to develop your own. Roya also shared strategies and tips for gaining and retaining customers, tips on lead generation, and the art of negotiation and closing.
Roya finished with a helpful section on using AI and digital tools to streamline and support sales and other business processes.
Positive feedback
Workshop attendees were highly engaged throughout, both asking questions and sharing their own experiences. Roya remarked, โIt was inspiring to see so many passionate business owners come together, eager to enhance their skills and drive their businesses forward.
โThe engagement in the room was outstanding, and the valuable insights sharedโboth from myself and the attendeesโtruly highlighted the power of collaboration and learning together.
โA huge thank you to everyone who joined us and to our fantastic partners for helping make this event such a success. Hereโs to continued growth and success for all!”
Attendees were equally pleased with the growth-focused event experience, with one remarking, โIt was a great workshop and good to see that businesses are being supported.โ
And another noting, โThank you for the continuous support from Business Surrey. Iโve signed up for the newsletter to stay informed about future events and services.โ
Support for Surrey businesses
We deliver a program of regular webinars and workshops offering insights and guidance on topics of value to Surrey SMEs. Our workshops and webinars are always free to join, and there are no limits on the number of attendees from a single organisation.
If you would like to be kept informed of upcoming events please join our email newsletter or follow us on LinkedIn.
