The Surrey High Street Growth and Innovation Programme was a county-wide initiative funded by the Surrey Economic Growth Fund to support independent businesses across the whole of Surrey.
The programme was designed to strengthen independent high street and town centre businesses by offering free, practical, and locally tailored support across Surrey high streets.
Smarter Society and The Retail Group were commissioned to deliver the programme in spring 2026. The programme’s package of targeted support included:
- In-person business engagement
- Free practical workshops
- Business toolkits and resources
- Tailored support
Whilst in operation, the programme supported more than 440 high street-based business across the county. The package of support provided has helped to equip the Surrey business owners who took part with the tools to adapt to an ever-evolving environment. One such business is the Leatherhead Theatre. Manager Ruth Price took part in the programme and tells us about her experience.
Leatherhead Theatre – exploring new opportunities for growth
Ruth describes her experience of the programme: “Running the Leatherhead Theatre means balancing tradition with the need to stay visible and relevant in a very competitive environment. As a long established venue, we face ongoing challenges around raising our profile, diversifying income, and continuing to attract and engage audiences in new ways.
“I attended a local workshop followed by a one to one mentoring session to step back from day to day operations and explore new opportunities for growth. The support helped me think practically about how we promote the theatre and make better use of what we already have.
“The session focused on increasing visibility and clearly communicating the full range of everything the theatre offers, rather than relying too heavily on a single income stream. We looked at ways to improve signage and messaging, promote our strengths more consistently, explore pop up and multi use opportunities within the space, and lean more into our identity as an independent charity to strengthen connections with customers and the local community.
“I found the experience genuinely great. The workshop was accessible because it was local, and it was incredibly valuable to be able to step away from my role for a short period without disrupting the theatre’s operation. The marketing elements in particular were very insightful and immediately relevant. I also really valued the opportunity to network with other businesses – this has already resulted in a new partnership that I wouldn’t otherwise have made.
“The one-to-one mentoring session was especially helpful because it provided tailored, practical advice that I can realistically implement. It helped prioritise actions and turn ideas into clear next steps. I found the experience extremely positive and was very impressed with both the way the session was delivered and the impact it has had.”
The Surrey Economic Growth Fund
To date almost £2 million has been awarded to dozens of recipients across the county via the Surrey Economic Growth Fund. This funding has helped to unlock significant match funding and private investment, growing Surrey’s economy by £9 million.
Any Surrey business looking for funding or help to grow can receive fully-funded support from Business Surrey. Get in touch to find out more via our Contact us form.
