Companies House ID verification rollout to impact millions of directors

Companies House ID verification rollout will impact millions more people from mid-November. It’s all part of a crackdown on misuse of the UK companies register. Government says companies of all sizes will benefit from more accurate and trustworthy register data. Plus, there will be greater protections against fraud.

Companies House is the UK’s official registrar of companies. It’s an executive agency of the Department for Business and Trade, responsible for incorporating and dissolving limited companies, maintaining a public register of company information, and ensuring corporate transparency in the UK.

Since 8 April 2025, individuals have been able to voluntarily verify their identity using GOV.UK One Login or via an Authorised Corporate Service Provider (ACSP).

From 18 November 2025, this will become compulsory when incorporating a new business and new appointments for new directors.

The legal requirements are for directors and people with significant control (PSCs), impacting many Surrey businesses.

The intention is to give more assurance about who is setting up, running and controlling companies in the UK.

Companies House ID verification – how will it impact my business

The Companies House ID verification rollout is impacting six to seven million individuals.

From 18 November 2025:

  • new directors will need to verify their identity to incorporate a company or be appointed to an existing company
  • existing directors will need to confirm they have verified their identity at the same time as they file their next annual confirmation statement
  • existing PSCs will need to verify their identity

For most people this will be a one-off process that can be done in a few minutes.

Companies House will contact companies to tell them what their directors and PSCs need to do to meet identity verification requirements. It encourages individuals to verify their identities as early as possible.

From 18 November, directors and PSCs will also be able to check the Companies House register to see identity verification due dates for all their roles.

Identity verification requirements for limited partnerships, corporate directors of companies, corporate members of limited liability partnerships (LLPs), and officers of corporate PSCs will commence later.

The latest Government survey indicates 81% of respondents support the implementation of a new identity verification process.

How to verify

Individuals can verify their identity with Companies House through GOV.UK One Login, or through an Authorised Corporate Service Provider (ACSP).  

Identity verification through GOV.UK One Login is free and can be completed quickly online.

In most cases, individuals will only need to verify their identity once. Once they have successfully verified their identity they will receive a personal code from Companies House.

From 18 November 2025, users will need to provide their personal code and a verification statement confirming they have successfully verified their identity for each company role they hold.

Companies House CEO Louise Smyth CBE said:  

“Identity verification will play a key role in improving the quality and reliability of our data and tackling misuse of the companies register. To support business and help people verify their identities, Companies House is contacting all companies with advice and guidance. This is part of a coordinated effort to help companies to comply. We encourage people to verify as early as possible.”

Promotional image from Companies House promoting its Verify programme

Start-up Surrey launches with expert support for entrepreneurs and early-stage businesses

Budding entrepreneurs and early-stage businesses across Surrey are set to receive a major boost with the launch of the Start-Up Surrey programme. This is a dynamic new initiative funded by Surrey County Council’s Business Surrey service and delivered by leading business support provider The IncuHive Group.

This pilot programme will offer free, tailored guidance and practical support to residents who are preparing to launch their own ventures. It’s also available to businesses in their first year of operation.

It will guide founders step by step, with expert-led workshops, one-to-one mentoring, practical advice, and support from others on the same journey.

The programme will engage a diverse range of businesses across Surrey. It will cover key areas such as funding, marketing, finance, digital presence, and scaling strategies.

It’s the latest initiative from the Council under its Business Surrey offer, which provides free accessible support to help businesses of all sizes to start, grow and thrive.

Matt Furniss, the Council’s Cabinet Member for Highways, Transport and Economic Growth, welcomed the launch, adding:

“Surrey has a wealth of untapped entrepreneurial talent, and this programme provides a much-needed platform to turn ideas into action. It aligns strongly with wider efforts to boost inclusive economic growth, support innovation, and build resilience into our local economy – all of which provides benefits to our people and communities.”

George Scott-Welsh, CEO of The IncuHive Group, said:

“IncuHive is delighted to bring this initiative to life. We’ve seen first-hand how the right support, delivered at the right time, can completely change the trajectory of a business.

“We’re not just helping people start businesses. We’re helping them build viable, resilient ventures that can generate a real income and contribute to the local economy. We are thrilled to be working with Surrey County Council to bring hands-on support and real opportunities to Surrey’s start-ups.”

Start-Up Surrey – sign up today

The Start-Up Surrey Programme is available to all start-ups and businesses in their first year of trading across Surrey.

There’s no cost to taking part. That’s because it’s fully funded by the Council via UK government funding.

Interested in finding out more? Register for the introductory webinar on Wednesday August 27 from 11am to 12pm. Register via the Eventbrite event link.

Similar events will follow monthly throughout the autumn. Dates are available on the Business Surrey Events page.

For more information or to register for the programme, visit the IncuHive website.

Or you can contact the Business Surrey team via our business support form.

A man in a business setting presents to a room. He is wearing a smart black top and has the words IncuHive written on a screen behind

Mastering marketing and communications – webinar

Join us for this free online session, hosted by Business Surrey where we’ll explore the ins and outs of marketing and communications. Whether you’re a seasoned pro or just starting out, this event is perfect for anyone looking to enhance their skills and knowledge in the field.

Ready to dive into the world of marketing?

Workshop highlights

  • Develop a comprehensive marketing plan tailored to your business
  • How defining your target audience will help you focus your marketing activities
  • Explore the exciting possibilities of digital marketing to make the most of your time and resources including using AI tools effectively.

Event details

  • Date: 18 September
  • Time: 11:00 AM – 12:00 PM
  • Location: Online
  • Cost: Free (Pre-registration required)

Meet your expert

The workshop will be led by Daniel Chidley, our Marketing Advisor. Daniel is an experienced business coach, mentor and director level communications, PR & marketing consultant with 20 years of experience in business. As a Chartered Marketer with the Chartered Institute of Marketing, Daniel has experience in-house, agency and consultancy with experience across a range of industries.

In recent years, Daniel has worked with hundreds of SMEs and high growth businesses as a business coach and is accredited with the Association for Coaching. With a coaching approach, Daniel is passionate about supporting entrepreneurs and business owners in adopting new strategies and techniques to improve their marketing, with a particular focus on early-stage businesses, start-ups, scale up businesses and social enterprises

Why attend?

  • Actionable Strategies: learn why a strategy and plan are crucial foundations on which to build your marketing activities and how to focus your efforts to help your business grow.
  • Expert Guidance: Benefit from Daniel’s extensive experience and tailored advice.
  • This webinar is perfect for SME owners and entrepreneurs looking to grow their businesses. There is no entry fee, and you can invite as many team members as you like. Be sure to register today to secure your spot!

Looking for a different type of business support?

We want you to grow and succeed – and have a range of ways you can access support for your company.

  • Our team of experts can provide independent and impartial advice on exploring opportunities and how to tackle various challenges. Contact the team for free via our Business Support Form.
  • Sign up to our newsletter for regular updates on news, events and support for Surrey businesses.
  • Browse our directory of business support in Surrey. The directory includes more than 120 local, regional and national schemes and initiatives, which can search through quickly and easily.
  • Find out more about what we do and how to access one of our many business-friendly services by completing our Contact Us form.
Webinar - mastering marketing and communications

Meet the Regulator webinar

Join us for this free online session, hosted by Business Surrey in partnership with Surrey Trading Standards. It is designed to help local businesses understand their legal responsibilities, avoid common compliance pitfalls, and access expert support.

Led by Phil LeShirley, Trading Standards Specialist, the session will cover key areas such as product safety, consumer rights, and how to engage with regulators early to protect your business and build customer trust.

Workshop highlights

  • What Trading Standards does (and doesn’t do)
  • Product safety, food standards, and fair trading
  • Consumer rights and refund rules
  • The EASY 123 scheme for early-stage businesses
  • How to engage with regulators before problems arise

Event details

  • Date: 28 August
  • Time: 11:30 AM – 12:30 PM
  • Location: Online
  • Cost: Free (Pre-registration required)

Meet your expert 

The workshop will be led by Phil LeShirley a Senior Trading Standards Specialist with over 24 years’ experience in the field.  He is responsible for business partnerships at Buckinghamshire and Surrey Trading Standards, and has had great success at building relationships with corporate clients and trade bodies 

He has significant expertise in general product safety and also delivers delivers a wide range of training courses to businesses. 

Phil and the team at Buckinghamshire and Surrey Trading Standards are seen as exemplars in their field and are multi award winning. 

Why attend? 

  • Actionable Strategies: learn why getting consumer right will help your business grow. 
  • Expert Guidance: Benefit from Phil’s extensive experience and tailored advice. 
  • This webinar is perfect for SME owners and entrepreneurs looking to grow their businesses. There is no entry fee, and you can invite as many team members as you like. Be sure to register today to secure your spot! 

Looking for free business support?

Business Surrey is a Surrey County Council service providing free and accessible support for all businesses in Surrey.

We want you to grow and succeed – and have a range of ways you can access support for your company.

  • Ready to take your business to the next level? Need new or upgraded skills to adapt to new ways of working? Or do you just require advice on how to access funding and grants? Our team of experts can provide independent and impartial advice on exploring opportunities and how to tackle various challenges. Contact the team for free via our Business Support Form.
  • Sign up to our newsletter for regular updates on news, events and support for Surrey businesses.
  • Browse our directory of business support in Surrey. The directory includes more than 120 local, regional and national schemes and initiatives, which can search through quickly and easily.
  • Find out more about what we do and how to access one of our many business-friendly services by completing our Contact Us form.
Meet the regulator - trading standards webinar

How to start a business on a budget

Starting a new business can be exciting and rewarding. However, if not properly planned and budgeted for in advance, it can also be a drain on your finances. This is especially the case if you are self-funding the business from savings or a small business loan (known as bootstrapping) instead of securing funding from venture capitalists or other investors.

If you are bootstrapping your business, here are 3 practical tips on how to start a business on a budget.

1. Work out your needs and reduce unnecessary costs

Assuming you’ve already carefully planned and researched your business idea to ensure it is viable and that there is a market for it, the next thing you’ll need to do is assess what you’ll need to actually set it up and run it.

In addition to business tools, equipment, and initial set-up costs, such as regulatory or licensing fees, you’ll also need to know your ongoing overheads, such as material costs, cost of premises (if applicable), inventory, salaries, admin, etc.

In short, you need to know how much you need to generate a profit by taking into account all the costs and expenses you’ll incur running your business.

It’s important during the start-up phase that your business budget is spent wisely.

It may be tempting to spend money on nice-to-haves, but at this stage, you should only buy what you absolutely need. If you need to purchase business tools and equipment, you could consider re-loved or refurbished equipment. Not only will it save you money, but it is a sustainable business option that can go toward your net zero goal.

Also, consider working from home at the start-up phase to lower overheads if you can.

Now is also a good time to be strict with your outgoings and reduce unnecessary expenditures such as pricey subscriptions to services or apps you no longer use.

2. Adopt a low-cost marketing strategy

You’ll need to market your business so people know you exist.

Marketing can take up a huge chunk of a business’s budget, but there are low-cost and free marketing strategies you can use to make your business visible. For an in-depth framework to help you build your own tailored marketing strategy, check out our free Marketing Toolkit.

Online – social media and website

Building a social media presence is low-cost and effective. You can also do this organically instead of using paid advertisements. Research which platforms your ideal clients are using, and start with the one they use the most.

You can then post content to promote your business and also attract your ideal customers with content that interests them and is relevant and helpful.

If you have an SEO-optimised website, you can use it to market your business effectively. Your website doesn’t need to be complicated or expensive, either. There are low-cost and even free options available. If your website isn’t SEO-optimised, do some research into how to optimise it yourself. There are lots of free online resources available from reputable sources like Hubspot to help you do this without having to pay an expert to do it for you.

In addition to showcasing testimonials, products and services on your website, you can start a blog and develop a content marketing strategy to increase website visitors. For example, you can share your helpful SEO-optimised blog content on your social media channels to drive traffic to your website.

Print and out of home

Another low-cost marketing option that may be suitable for your business, is to create and print leaflets at home and distribute them locally by posting through letterboxes, leaving leaflets at suitable venues, and posting them on public notice boards. These can include a link to your website or social media channels, you could also add a QR code linking to the same.

The personal touch

And don’t forget how effective word of mouth can be, so let all your family, friends and wider network know about your new venture and get them to support you, too.

Finally, adding a personal touch to all your customer interactions can go a long way to building brand loyalty, and it doesn’t have to break the bank. For example, if you sell a product online, you could add a personalised handwritten thank you to the delivery note, or if you do business face to face, provide a simple loyalty card or discount on their next purchase.

All this will go toward building a good reputation, which is invaluable.

3. Make use of free online resources and tools

You can use free online tools to help you manage day-to-day business processes such as invoicing and accounting, project planning, appointment setting, graphic design for content, and many others that are available.

By automating business workflows with free online tools, you are not only saving money but also freeing up your time from tedious admin tasks so you can focus on running a profitable business.

Free online business groups and forums, including those on social media platforms such as Facebook or LinkedIn, are also worth researching. They can connect you with other people in your field or industry and can be powerful networking tools. They can also be a treasure trove of valuable free advice on running your business on a budget.

There may even be collaboration opportunities you can leverage. For example, you can work alongside other businesses to increase your visibility or barter and trade with them for services, to further reduce your overheads.

Support for your small business in Surrey

If you are a Surrey business or looking to relocate to Surrey, you can contact our team of experts for free and accessible advice and support.

Whatever your business, we are here to help you succeed – by providing access to quality resources alongside expert local knowledge and insight.

You can also:

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Unlock the Future with Business Surrey’s AI Toolkit

In today’s rapidly evolving digital landscape, artificial intelligence (AI) is no longer a luxury reserved for large corporations. Small businesses, too, can harness the power of AI to streamline operations, enhance productivity, and drive growth. In recognition of its importance, we have partnered with experts at the University of Surrey to create a cutting-edge AI toolkit designed to help small businesses embrace this transformative technology.

Why AI matters for small businesses

AI offers numerous advantages for small businesses, making it an essential tool for staying competitive. By automating routine tasks, AI frees up valuable time for employees to focus on strategic activities. It can also provide insights through data analysis, helping businesses make informed decisions and identify new opportunities. AI-driven customer service solutions can also enhance customer satisfaction and loyalty, even leading to increased revenue.

What’s included in the Business Surrey AI toolkit?

The toolkit takes the form of four video modules, each building on the last.

Video 1: The Foundations of AI

Covering how AI developed, and explaining some of the commonly-used jargon associated with AI.

Video 2: People-centred AI

Focusing on the impact AI is having on our day-today lives, explaining how – with human oversight – it can be used to support automation in tasks like interpreting data, making meeting notes and reviewing job applications.

Video 3: Applications of conversational AI

Explaining how the development of large language models means AI tools can play a key role in how businesses will have conversations in multiple languages in the very near future – with very real potential for businesses that export and trade internationally.

Video 4: Business view of AI

Focusing on applying the learning to your business – eg identifying fraud in financial services, supporting idea generation in the creative industries, or training and upskilling employees in any sector.

Why implement AI in your business?

Embracing AI is not just about keeping up with the latest trends; it’s about future-proofing your business. As AI continues to evolve, businesses that adopt this technology early will be better positioned to adapt to changes and seize new opportunities. The Business Surrey AI toolkit is your gateway to understanding and using AI, ensuring your business remains competitive in the digital age.

Get started today

Don’t miss out on the opportunity to transform your business with AI. Download the Business Surrey AI toolkit today and take the first step towards a more efficient, productive, and innovative future.

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Rural England Prosperity Fund 2025 now open to Surrey farmers

The Rural England Prosperity Fund 2025 is now open. It means farmers in parts of Surrey can secure a six-figure cash injection as part of wider efforts to boost growth in the county.

Surrey County Council is offering capital grants of up to £120,000 to support innovative ideas to drive diversification in agriculture.

The aim is to help farmers in the districts of Tandridge, Guildford and Waverley to generate new income streams while increasing the long-term sustainability of their estates.

Ideas could include establishing farm shops, developing agritourism, generating sustainable energy or cultivating new crops and livestock.

A total of £360,000 is available as part of the government’s Rural England Prosperity Fund for 2025/6.

Applications can be made direct via the Business Surrey website, and close at the end of June 2025. .

It will be a competitive process. And the focus is on supporting a small number of large-scale, high-impact projects in eligible areas. Match funding is encouraged though not mandatory.  

Grants will be awarded and distributed via the Surrey Economic Growth Fund.

Matt Furniss, Surrey County Council’s Cabinet Member for Highways, Transport and Economic Growth, said: “As committed custodians of much of Surrey’s fantastic countryside, farmers play a key role in everyone’s way of life, producing the food we eat, managing our unique landscapes and creating employment in our rural communities.

“This fund is intended to support a small number of farmers to diversify and explore new commercial opportunities, supporting them to generate more income while supporting broader prosperity in our rural communities.

“It forms part of our wider commitment to drive sustainable growth across Surrey while ensuring no one is left behind.”

What is the Rural England Prosperity Fund?

The Rural England Prosperity Fund 2025 is integrated into the UK Shared Prosperity Fund. It is government funding which supports productivity and prosperity in places that need it most.

In Surrey, this means the Rural England funding is only available in three of the 11 districts. These are Guildford, Tandridge and Waverley.

The Rural Fund is a rural top-up to UKSPF allocations. And it supports activities that specifically address the particular challenges rural areas face.

The Rural Fund sits alongside existing Department for Environment, Food and Rural Affairs (Defra) schemes, including the:

Support with your bid

The Surrey element of the Rural England Prosperity Fund is a great opportunity for farmers and landowners to progress plans to drive growth. If you have any questions then contact the Business Surrey team.

But we recognise that some rural business owners may not be eligible. Or they may need additional help, either via email, phone or face-to-face.

So you can get in touch with our business advisors at any point. You could receive thousands of pounds-worth of free bespoke support from our expert team.

You can also:

Business Continuity and Enhancing Resilience

Ashley Field, Resilience Lead for Surrey County Council, working in the Emergency Management and Resilience Team writes this month’s blog on Business Continuity.

You may not know, but this week is Business Continuity Week! It’s crucial for Surrey business owners and employees to understand the importance of business continuity and how to improve your resilience, but what does this mean in practice?

Business Continuity

I like the definition from the Business Continuity Institute, which defines business continuity as

“The capability of an organisation to continue the delivery of products and services within acceptable time frames at a predefined capacity during a disruption.”

Did you know that nearly one in five businesses suffer a major disruption each year? There have been some high-profile disruptions in the past few weeks, including the severe cyber-attack on M&S, which forced them to suspend online orders and halt recruitment. TfL also experienced a power outage that caused major disruptions across the London Underground network, affecting multiple lines and causing delays.

Business continuity planning ensures that your business can continue to operate during and after disruption. The goal is to minimise the impact on operations and enable quick recovery.

Assessing impacts and risk

The first step in business continuity planning is to identify your critical activities through a business impact analysis (BIA). The BIA estimates the impacts of disruption over time to establish the organisation’s response, recovery priorities, and the resource requirements.

The next step is to conduct a risk assessment and identify potential threats to your business. What would happen if you had an IT network failure, and your customers could not contact you or pay for your products/ services? What would happen if you had no access to your offices or premises or key documents or products were destroyed in a building fire?

Once you have identified these risks, it’s necessary to assess their potential impact on your operations. This will help you prioritise which areas need the most attention.

Developing a Business Continuity Plan (BCP)

A comprehensive BCP is essential and should outline the steps your business will take to continue operations during a disruption. Key components include:

  • Roles and responsibilities
  • Key contact details
  • Outline how the plan will be activated – when, by whom, how?
  • Critical functions/activities to be recovered, timescales and recovery levels needed
  • Actions to be carried out
  • Clear communication process
  • Process for standing down and returning to business as usual

A top tip is to regularly review and update your BCP to reflect any changes in your business operations or the external environment. This will help ensure that your plan remains relevant and effective.

Training and Testing

Once your BCP is in place, it’s important to train your employees on their roles and responsibilities during disruption. Regular training sessions will help ensure that everyone knows what to do in an emergency. Additionally, testing your BCP through simulations and exercises will help identify any weaknesses and areas for improvement.

Conclusion

Creating a culture of resilience within your organisation is key to effective business continuity. Encourage employees to be proactive in identifying risks and reporting any issues. Building strong relationships with suppliers, customers, and other stakeholders can enhance your business resilience. Collaborate with your partners to develop joint continuity plans and ensure that everyone is prepared for potential disruption.

By taking proactive steps to enhance your business resilience, you can ensure that your business is better prepared to handle disruptions. During this Business Continuity Week, why not take the time to assess your current plans, identify areas for improvement, and implement strategies to strengthen your resilience.

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Further business support

If you’d like further support for your Surrey business, check out our Support Directory, or contact our team of experts via our Business Support Form.

Sign up to our newsletter for regular updates on support, funding, business news, and events for all Surrey businesses.

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Economic Growth Fund webinar now live

Interested in applying to the Surrey Economic Growth Fund? A webinar providing top tips to support your bid is now available to watch.

Businesses, employer representative groups and partner organisations are all invited to apply for investment from the new Economic Growth Fund.

Up to £7 million is available for this financial year. Grants will be awarded to those demonstrating how they will boost economic outcomes for the people, places and businesses of the county.

More than 110 people attended the Economic Growth Fund webinar held today (8 May, 2025).

Applications for the first round are now open, closing at the end of May. Apply via the form on the Business Surrey website.

Watch the Economic Growth Fund webinar

Watch the webinar in full by clicking on the play button below.

What is the Economic Growth Fund?

The Economic Growth Fund has been created by the Council in collaboration with employers from across the county via the One Surrey Growth Board and Business Leaders Forum.

The idea is to make it as simple and easy-as-possible for those looking to apply for funding to boost growth.

So, a range of funds, such as UK Shared Prosperity Funding from government, have been pooled together into a single application process.

The first round covers three areas.

  • Business Growth Grants support companies of all sizes to scale up and create jobs. Match funding of between £10,000 and £50,000, covering 50% of project costs is available.
  • The Innovation Spaces Fund focuses on physical infrastructure, such as training hubs, collaborative workspaces, and testing facilities. Minimum bid of £50,000.
  • The Future Surrey Fund is open to anyone, including partners – such as employer representative groups, local authorities, research institutions and schools. Applications should focus on innovative ideas that can scale while delivering economic impact in Surrey.

To apply, you’ll need to demonstrate how your bid delivers against the three priorities in the refreshed economic strategy. These are workforce and skills; business growth; and economic infrastructure in Surrey’s communities.

There’s a two step process for all three areas, starting with an expression of interest.

Read more about criteria and closing dates on the Economic Growth Fund page.

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Marketing toolkit now available to Surrey businesses

A marketing toolkit to help Surrey businesses start, grow and thrive is now available via the Business Surrey website.

As part of our work to support businesses of all sizes across Surrey, we’ve developed a series of online training videos focusing on promoting and selling companies to customers.

Marketing is one of the most requested areas of support that we receive from Surrey businesses.

And this toolkit will help increase your understanding and confidence around marketing techniques while developing a bespoke approach to grow your customer base and increase sales.

You can access the toolkit in just a few clicks by completing the form on the Marketing Toolkit page.

What is the Business Surrey marketing toolkit?

The Marketing Toolkit videos are hosted by members of the Business Surrey team in conversation with specialist adviser Daniel Chidley. He has over 20 years of experience in supporting businesses of all sizes with marketing support.

The four videos cover a range of topics on a “learn as you go” basis.

Each one comes with a DIY worksheet document available for downloading. These can be completed as you go – meaning the learning can be directly applied to your own business.

Two completed case studies are also available to provide help and inspiration.

The videos are designed to be watched as a series and cover:

  1. Marketing Strategy
    • why a strategy and plan are crucial foundations on which to build your marketing activities.
  2. Understanding Your Customer
    • defining your target audience, identifying the channels you need to use to reach customers, and creating content to use in your communications
  3. Marketing Technologies
    • focusing on media channels, the importance of a website and social media – plus customer relationship management tools.
  4. Your Marketing Action Plan
    • covering off budgeting and how much you should be spending, while also looking at who should carry out marketing activities.

Download the guide in just a few clicks via our Marketing Toolkit form.

The toolkit has been funded by UK government as part of our Surrey Growth Hub service. The videos were filmed at Tannery Studios in Send by Lamplight Media.

Need additional support?

The Business Surrey Marketing Toolkit uses technology to provide a different way of providing bespoke business support.

But we recognise that some business owners may need additional help, either via email, phone or face-to-face.

So you can get in touch with our business advisors at any point.

You can also:

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