Supporting Sail Croatia with their carbon reduction strategy: a Business Surrey case study
Published 11 February 2025
Advice and support, Surrey Success Stories
Background:
In 2024, Sail Croatia, a Surrey-based Mediterranean travel operator, approached Business Surrey for assistance in quantifying their carbon emissions and developing a carbon reduction strategy.
Despite their significant efforts to calculate their carbon footprint, they lacked confidence in their methodology and wanted external verification to establish a credible baseline before publicly sharing their emissions data or committing to further action.
Challenges:
Without an inhouse sustainability expert, the business lacked confidence in the existing carbon footprint calculation methodology they had used.
The team felt external verification was needed to ensure accuracy and credibility.
The business had identified the need to develop a comprehensive carbon reduction strategy, including short-term and long-term actions.
The senior management team knew that the sustainability plan would only be successful if it was to communicated effectively to the entire team to gain their buy-in and suggestions.
Solution:
A decarbonisation consultant from Business Surrey was engaged to:
Verify and Strengthen Carbon Footprint Calculations:
The Business Surrey expert advisor reviewed and validated the assumptions and figures used in the initial calculations to ensure they were robust and accurate.
The advisor also provided recommendations for emissions calculators to track emissions from travel, fuels, third-party services such as laundry, and catering.
And suggested ways to help Sail Croatia’s chefs design lower-impact menus.
Develop a Comprehensive Decarbonisation Strategy:
Identified short-term wins and long-term actions for carbon reduction.
Proposed verifiable offsetting options for emissions that were difficult to avoid.
Effective Communication and Team Engagement:
Assisted in communicating the carbon reduction plan in a relatable way to the entire team.
Ensured team members’ involvement, especially those new to the company’s sustainability efforts, to align the workforce with the vision of building a more sustainable business.
Results:
Enhanced confidence in the company’s carbon footprint data.
A solid foundation for long-term sustainability commitments.
Improved team engagement and alignment with the company’s sustainability goals.
Grant Seuren, Co-Founder/Director of Sail Croatia says, “Thank you for all your assistance, it has been really valuable to us. Overall, we now have a proper foundation that we can build on.”
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Dos and Don’ts to scale your business: strategic lessons for sustainable growth
Published 21 January 2025
Advice and support
Scaling a business is both a challenge and an opportunity. It requires a sharp strategy, adaptability, and an unwavering focus on your customers. At its heart, sustainable growth is about creating value and fostering trust. While no two businesses are the same, there are clear dos and don’ts businesses can follow to scale successfully.
In this strategic guide, our Specialist Adviser Roya Croudace looks at how you can scale your business while keeping your customers at the centre of your journey. Roya is a skilled Commercial Director, Founder, and Non-Executive Director with over 25 years of expertise in driving business growth, especially for SMEs.
The Dos: building a scalable foundation
1. Define your customer’s purpose and needs
Understanding your customers is the cornerstone of sustainable growth. Customers don’t just buy products or services—they seek solutions that align with their goals, purpose, and aspirations.
Do: Use customer feedback, market research, and data from CRM (customer relationship management) systems to build detailed profiles of your audience. Identify their pain points, motivations, and desired outcomes. Continuously update this knowledge to ensure your offerings remain relevant as your business evolves.
2. Build relationships over transactions
Winning and retaining customers requires more than just making a sale. Building trust and meaningful relationships creates loyalty and generates invaluable word-of-mouth referrals—key drivers for growth.
Do: Listen actively to your customers, personalise your interactions, and deliver consistent value. Show genuine interest in helping them achieve their goals. When customers feel understood and valued, they are more likely to become long-term advocates for your business.
3. Develop a scalable value proposition
Your value proposition must clearly articulate how your product or service solves customer problems, delivers measurable value, and stands out from the competition. As you scale, ensure it evolves to reflect market changes and expanded capabilities.
Do: Focus on benefits over features. Use customer-centric language and provide proof through case studies, testimonials, or ROI (return on investment) data. Test and refine your value proposition to resonate with different market segments.
4. Leverage technology for growth
Technology is a vital enabler for scaling SMEs. From automating workflows to delivering data-driven insights, the right tools can streamline operations, improve decision-making, and enhance customer engagement.
Do: Invest in tools like marketing automation, analytics platforms, and AI-powered CRM systems. Ensure your team is trained to utilise these technologies effectively so you can maximise their potential and ROI.
5. Align your team for success
Scaling a business demands cohesion across all functions. Misalignment between sales, marketing, finance and operations (the 4 pillars of any business) can create inefficiencies and harm the customer experience.
Do: Foster a sales culture that simplifies collaboration through shared goals and transparent communication. Regularly review performance metrics, train and upskill team where necessary and adjust strategies to ensure everyone is working towards the same objectives.
The Don’ts: pitfalls to avoid while scaling
1. Don’t prioritise transactions over relationships
Focusing only on short-term sales can stunt long-term growth. Customers are more than numbers; they’re your partners in success.
Don’t: Treat customers like one-off transactions. Prioritise trust-building and nurture relationships that encourage loyalty and advocacy.
2. Don’t lose sight of adaptability
Markets are dynamic, and scaling businesses must be prepared to pivot. Resistance to change risks leaving your business behind more agile competitors.
Don’t: Cling to outdated strategies. Stay open to innovation and use market trends, customer feedback, and data to inform strategic decisions.
3. Don’t underestimate the value of simplicity
As you scale, complexity can creep into your messaging and processes. Overcomplicated communication risks confusing potential customers and diluting your value.
Don’t: Use jargon or overwhelm your audience with unnecessary details. Keep your messaging clear and focused on how you solve their problems.
4. Don’t operate without a clear plan
Trying to scale your business without a structured plan can lead to wasted resources and missed opportunities. A robust strategy ensures focus and direction.
Don’t: Assume growth will happen organically. Develop a roadmap with SMART goals, clear priorities, and actionable steps.
5. Don’t ignore customer feedback
Your customers are your most valuable source of insight. Ignoring their feedback risks missing opportunities for improvement and eroding trust.
Don’t: Overlook feedback. Actively seek input through surveys, interviews, and reviews, and use this information to refine your products, services, and processes.
Your Call to Action: build, scale, and thrive
Scaling your business requires clarity of vision, strategic focus, and a relentless commitment to your customers. By understanding their needs, building relationships, and leveraging the right tools, you’ll create a foundation for sustainable growth.
What’s your next step? Reflect on these questions:
How well do you understand your customers’ goals and challenges?
Are you building relationships that foster loyalty and trust?
What strategies and tools will you adopt to help you scale your business through your next stage of growth?
Once you’ve reflected, it’s time to take action – do it today. Every decision you make is a step closer to realising your business’s potential!
Business support in Surrey
Business Surrey is a Surrey County Council service providing free and accessible support for all businesses in Surrey, to help you scale your business and thrive.
Our team of experts can provide independent and impartial advice on range of issues. Contact the team for free via our Business Support Form.
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The importance of sustainability skills in business: empowering Surrey’s future through Skills Bootcamps
Published 16 January 2025
Skills and workforce
In today’s changing business landscape, sustainability is no longer a peripheral concern, it is a core strategy for long-term success.
With increasing regulatory requirements, consumer demand for ethical practices, and the impacts of climate change, businesses are rethinking their approaches to growth and operations. In Surrey, the focus on sustainability has never been greater, and equipping the workforce with the right skills has become a pressing priority.
This is where Surrey County Council’s Sustainability and Carbon Management Skills Bootcamp, delivered by Activate Learning, plays a pivotal role. By fostering local talent and providing essential sustainability training, this initiative is bridging the gap between business needs and workforce readiness.
Why sustainability skills matter
Sustainability isn’t just about environmental stewardship; it is a business imperative that drives innovation, enhances reputation, and improves financial performance. A significant majority of executives recognise the importance of sustainability but many feel their organisations are not adequately prepared to address it*.
Key sustainability competencies for businesses include:
Carbon management: understanding and reducing carbon footprints to meet net-zero targets
Circular economy principles: designing processes to reduce waste and promote recycling
Sustainability reporting: communicating progress transparently to stakeholders
Regulatory compliance: navigating an increasingly complex legal landscape.
These skills not only help companies meet their environmental goals but also position them as leaders in a competitive market where sustainability is a key differentiator.
Skills Bootcamp’s role in developing local talent and supporting Surrey businesses
Offering a flexible and blended course has enabled those learners already employed to apply their learning quicker, through the development of bespoke sustainability action plans for their organisations. The real-world expertise from industry leaders, including organisations such as Oxfordshire Greentech and Siemens Healthineers, combined with networking and career support from Activate Learning, has boosted the learners’ confidence and employability.
For businesses in Surrey, the Skills Bootcamps offer numerous benefits:
Access to skilled talent: With a growing pool of trained professionals, companies can find the expertise they need locally, reducing the costs and time associated with recruitment
Enhanced competitiveness: In this case, sustainability-trained employees drive innovation and efficiency, giving businesses a competitive edge
Community impact: By investing in local talent, businesses strengthen Surrey’s economy and contribute to a more sustainable future.
Albury Vineyard, located in the Surrey Hills, recently hosted the graduation for learners of the first Sustainability Skills Bootcamp. Nick Wenman, owner of Albury Vineyard, said
“Skills Bootcamps are really great because what they mean is we are not just hiring people with theoretical knowledge – it’s people with real understanding of what that means in a business environment”.
A brighter, greener future for Surrey
As sustainability becomes integral to business success, courses like this Skills Bootcamp are vital for preparing the workforce and supporting local businesses. By developing the skills needed to tackle environmental challenges, Surrey is not only meeting the demands of today but also securing a resilient and prosperous future.
Whether you’re a business looking to strengthen your sustainability efforts or an individual eager to make an impact, find out more about Skills Bootcamps.
Also remember to check-out our Business Surrey events page, which features a number of sustainability-related events.
Support for Surrey businesses
Our team of experts can provide tailored advice to help your business grow and succeed. Get in touch to find out more via our business support form.
You can also register to receive our newsletter, packed with the latest information on events, funding and more, for all Surrey businesses.
Runnymede businesses open doors to the workforce of tomorrow
Published 15 January 2025
Skills and workforce
During the month of December, a number of Runnymede-based businesses generously opened their doors and gave their time to groups of secondary school students as part of Runnymede Open Doors programme.
The Open Doors programme allows students to engage with local employers at their workplaces, offering insights into the types of roles available and the different entry paths into the business or industry sector. Open Doors visits provide young people with a valuable chance to explore potential career paths in different industries, learn about the skills employers are looking for, and enhance their own employability skills.
Runnymede Borough Council, Business Runnymede and Surrey Careers Hub worked in partnership to design and deliver the Runnymede Open Doors programme in 2024-2025, supported by the government’s UK Shared Prosperity Fund.
The program kicked off in earnest in November with approximately 180 young people from six secondary schools taking part in 15 experiences at 7 business locations across Runnymede. More experiences are planned over January and February 2025.
Matt Furniss, Surrey County Council Cabinet Member for Highways, Transport and Economic Growth said: “We are delighted to be able to run Open Doors in Runnymede to enable young people to gain first-hand experience of differing workplaces and have genuine conversations with local employers.
“Programmes of this type, investing in the workforce of tomorrow, are vital in ensuring the long-term success of our regional economy, and we appreciate the time and energy the participating businesses have invested into the success of the scheme.”
A total of 10 Runnymede businesses have signed up for the scheme, offering to give their time and support to the programme by hosting students at their premises. Each business devised their own unique itinerary to help the students experience a little of what it would be like to work there and hear more about the career pathways available. At Avery Healthcare the students met several of the home’s residents, toured the premises and watched an exciting match of Balloon Tennis. They also had the opportunity to ask staff and residents for their own views.
Groups of students who visited Kick-X were first able to let off a bit of steam and understand the customer experience by trying out the various hybrid football facilities at the venue. They then took part in an interactive workshop where they brainstormed solutions to real-life challenges and opportunities faced by the business – offering some unique perspectives the business may otherwise not have heard.
The experience was a great success, as this teacher remarked, “We all absolutely enjoyed today’s visit to Kick X. Max has been fantastic. The session was very well planned, delivered. Max was enthusiastic, well-spoken and captured the student’s attention. He talked about the business, jobs, skills and values in a very exciting way and the students have got a lot from the session. They not only enjoyed the practical part but also the theory where they were taking part in some business ideas, offering advice and creativity. All our learning objectives were met thanks to Max. We are very grateful for this valuable opportunity.”
The young people visiting Thorpe Park were tested on their knowledge of the theme park’s history and heard the career stories of several key members of staff before undertaking an eye-opening behind-the-scenes tour of the park.
Almost every student who completed an evaluation form responded that the visit had helped them to understand more about the jobs and careers available with that employer, and 100% said they’d like to attend more employer visits in the future.
The program will run until the end of March 2025 with planning underway for Open Day experiences for college students in the borough still to take place.
Participating schools and businesses:
Businesses
Thorpe Park
Avery Healthcare
Kick-X Football Arena
Geek Retreat
Stanhope-Seta
Snap Fitness
Achieve Lifestyle
Egham Orbit
Chop & Change Hair Salon
Page Personnel
Schools
Chertsey High School
Phillip Southcote School
Magna Carta School
Walton-Leigh School
Jubilee High School
Fullbrook School
Play your part
There are lots of ways Surrey businesses can support Surrey’s future workforce.
Want to support the work of the Surrey Careers Hub? We’re looking for professionals from all sectors and business of all sizes to work with Careers Leaders and Education Leaders as Enterprise Advisers to shape their careers education strategies. Get in touch via our contact us form for further details.
On a slightly damp December day, the Department for Education (DfE) joined the Surrey County Council (SCC) Multiply team at a local community garden. The aim was to see Multiply ‘in action’ and hear about its impact directly from the learners.
Multiply is a range of free, flexible courses (funded by government) to help adults improve their number skills and build their number confidence. Surrey’s Multiply providers have taken a creative and flexible approach to deliver courses that adapt to meet learners’ needs and the DfE were keen to see this in action.
Creative delivery, flexing to meet learners’ needs
The visit was at Surrey Care Trust’s Gateway Community Garden in Reigate. Course leaders here are embedding maths skills into garden projects. This means that students learn and apply maths and numeracy skills while they calculate lengths, areas, volumes etc, to build raised beds, create ponds and grow small crops.
This was the second time the SCC Multiply team has visited the project at the Gateway garden. The first visit took place in early spring 2024 and was captured on video (watch it below). This time the team were delighted to see how much progress had been made, both in terms of the garden projects and the learners’ individual achievements.
One participant, Nick, who has been attending for several months, said: “It’s helped me a lot with everyday life, also with job seeking, numeracy skills, maths skills, soft skills like working in teams with people. It’s generally everything you’d need to get into a job nowadays.”
Multiply is available free of charge to both residents and businesses in Surrey, until the end of March 2025. There’s a huge range of Multiply courses available, with something to suit everyone. Businesses can also benefit from bespoke programs designed to suit the needs of their workforce.
Find out more
You can see the full list of available courses on the Multiply website.
If you’d like to find out more about arranging bespoke courses for your organisation, email multiply.info@surreycc.gov.uk.
Centenary celebrations as Surrey business marks 100 years in Dorking
Published 18 December 2024
Business news
Throughout 2024 Bucher Municipal has been celebrating the centenary of its UK HQ site in Dorking, Surrey. Bucher engineers and manufactures cleaning and clearing equipment such as street sweepers, snow ploughs and the gritters that help keep our roads safe over the winter months.
The company has spent the last few months celebrating the Dorking site’s 100 year history of manufacturing, innovation and growth. Celebrations kicked off in August with an open day for employees and families. The day included live music, good food, and of course, sweeper rides for all.
Centenary celebrations
In September there was a further formal celebration event at the British Motor Museum with customers, partners, and suppliers. The evening saw over £158k being raised for three local Dorking charities, The Children’s Trust,The Brigitte Trust, and Dorking Beatitudes.
The centenary celebration provided the opportunity to look back at the expansion, and developments that have taken place at the Dorking site over the years, and to reflect on the business’s global sustainability strategy, reflecting Bucher’s commitment to sustainable growth and innovation.
During the year, staff also found time to visit a local primary school to demo street cleaning equipment so reception students could complete their topic on ‘People Who Help Us’.
Bucher Municipal has come a long way since its humble beginnings as a blacksmith’s shop in 1807. With 11 brands and 14 locations across the globe, the business is now a leading manufacturer of vehicles for street cleaning, snow removal and refuse collection worldwide. The company is proud to base its UK HQ in Surrey as it looks forward to its next century.
Relocate to Surrey
Our Invest in Surrey team offers free and confidential services for businesses looking to relocate to Surrey.
Whether you’re a start-up, SME or international company, you can benefit from specialist expertise, local knowledge and business support to help ensure a faster, more successful investment.
Check out some of the fantastic businesses based in Surrey on our Interactive Map.
Growth-focused event wins approval from Surrey businesses
Published 17 December 2024
Events and awards
Earlier this month Business Surrey held the latest in its series of complimentary workshops for Surrey businesses in partnership with Tandridge District Council and Reigate and Banstead Borough Council. This particular growth-focused event, was created in response to business feedback and support requests received by the Surrey Growth Hub.
The workshop was delivered by Business Surrey Specialist Advisor Roya Croudace, a skilled Commercial Director, Founder, and Non-Executive Director with over 25 years of expertise in driving business growth.
Roya kicked off the event by busting the myth that winning more customers is all about cold calling and hard selling. Roya then shared her proven sales growth strategies based on developing a strong understanding of your market and building relationships with your customers.
The workshop included a section on what a Value Proposition is, why your business needs to have one, and how to develop your own. Roya also shared strategies and tips for gaining and retaining customers, tips on lead generation, and the art of negotiation and closing.
Roya finished with a helpful section on using AI and digital tools to streamline and support sales and other business processes.
Positive feedback
Workshop attendees were highly engaged throughout, both asking questions and sharing their own experiences. Roya remarked, “It was inspiring to see so many passionate business owners come together, eager to enhance their skills and drive their businesses forward.
“The engagement in the room was outstanding, and the valuable insights shared—both from myself and the attendees—truly highlighted the power of collaboration and learning together.
“A huge thank you to everyone who joined us and to our fantastic partners for helping make this event such a success. Here’s to continued growth and success for all!”
Attendees were equally pleased with the growth-focused event experience, with one remarking, “It was a great workshop and good to see that businesses are being supported.”
And another noting, “Thank you for the continuous support from Business Surrey. I’ve signed up for the newsletter to stay informed about future events and services.”
Support for Surrey businesses
We deliver a program of regular webinars and workshops offering insights and guidance on topics of value to Surrey SMEs. Our workshops and webinars are always free to join, and there are no limits on the number of attendees from a single organisation.
Multiply providers’ network meeting reviews achievements of scheme ahead of final quarter
Published 13 December 2024
Skills and workforce
The latest Multiply Providers Network workshop took place in early December at Surrey County Council’s Woodhatch offices, to review the program’s progress so far, and look ahead to the final Quarter.
The workshop was hosted by Surrey Adult Learning Principal, Francis Lawlor, and attended by representatives from the 15 Surrey Multiply training partners. Additionally, three members of the Department for Education (DfE) Multiply team attended; David Saffery, Josephine Howarth and Charlotte Piper.
The workshop was an opportunity for Multiply providers to review and share success stories and best practice, and learn from other organisation’s creative and flexible approaches to meeting learner needs.
The DfE attended to hear first-hand from providers and learn more about the positive impact and outcomes for learners across the county.
Creative approaches by providers
Surrey Multiply providers had previously come together for the first time at a network meeting in September where they were able to begin to build working relationships. At the December meeting providers shared and discussed the results of those professional partnerships. Many providers have been able to refer learners between themselves, and to join together to deliver some Multiply projects.
The meeting’s attendees all agreed to meet again before the program ends in March 2026, to discuss ways to preserve and amplify the Multiply legacy. Everyone agreed this was vitally important in order to ensure the program’s impact has long-lasting positive effects amongst those Surrey communities most in need of numeracy support.
For more information about the Multiply program
Up to 1 in 7 adults in Surrey do not have a GCSE equivalent in maths. The government-funded Multiply programme aims to change that, by offering free flexible numeracy courses packed with practical tips.
Our team of experts can provide tailored advice to help your business grow and succeed. Get in touch to find out more via our business support form.
You can also register to receive our newsletter, packed with the latest information on events, funding and more, for all Surrey businesses.
Affordable Housing Roundtable underscores the need for a co-ordinated approach
Published 9 December 2024
Business news
In November this year, a roundtable took place to look at the delivery of affordable housing in Surrey. It was attended by over 30 representatives from registered social housing providers, developers and senior local authority representatives drawn from across the county.
The session was chaired by Brian Horton of Horton Strategic Ltd, with presentations from Cllr Sinead Mooney, Surrey County Council Cabinet Member for Adult Social Care, and Lydia McLaren from Savills.
The roundtable highlighted the pressing housing crisis in Surrey. Currently median house prices in the county are 11.9 times the median resident earnings, making homeownership increasingly unattainable for many. The South East has seen a 7% decrease in homes gaining planning consent and an 18% decrease in new home starts as of Q3 2024. Savills estimates there is a sub-market housing need of 187,000 homes per year across England, but many areas in Surrey are delivering less than 20% of their affordable housing need. Some districts have reported no affordable housing completions at all in the last six months.
During the session, representatives from both registered social housing providers and developers gave their views on the current process of delivering affordable housing. Both groups highlighted multiple areas where systemic change is required to enable them to deliver the volume of affordable homes that will be required to meet the county’s current and future requirements.
Conclusion
The roundtable was a highly engaged session that increased understanding of the challenges faced by different organisations in Surrey and beyond. The session ended with a unanimous call for a follow-up roundtable where attendees could come together again to work towards finding actionable strategies to meet the region’s affordable housing needs.
Organisations taking part in the Roundtable
Accent Housing Group
Aster Group
Bellway
Barratt David Wilson Homes
DHA Planning
English Rural Housing Association
Guildford Borough Council
Homes England
Horton Strategic Limited
Hyde Housing
Irwin Mitchell Solicitors
Kier
Mole Valley District Council
Raven Housing Trust
Reigate & Banstead Borough Council
Savills
Spelthorne Borough Council
Surrey County Council
Surrey Heath Borough Council
Tandridge District Council
Transform Housing & Support
Vivid Homes
Wates
Whitmore Vale Housing Association
Support for your business
Business Surrey is a Surrey County Council service providing free and accessible support for all businesses in Surrey. Our team of experts can provide independent and impartial advice on growing your business.
Woking FC joins the Multiply team to boost adult numeracy in Surrey
Published 6 December 2024
Skills and workforce
Woking FC has teamed up with Surrey County Council to encourage its supporters to sign up to Multiply adult numeracy courses so they don’t get caught offside when figuring things out.
Up to 1 in 7 adults in Surrey do not have a GCSE equivalent in maths and the government-funded Multiply programme aims to change that by offering free flexible numeracy courses packed with practical tips.
Woking FC’s strong links to both the local and wider community meant it was an obvious choice for partnership with the council to promote the Multiply program to the communities who could most benefit.
Clare Curran, Surrey County Council’s Cabinet Member for Children and Families, Lifelong learning, said: “We are delighted that Woking FC is supporting the Multiply campaign by promoting it to their supporters and the wider community.
“Around half of the UK working age population don’t have strong numeracy skills, or don’t feel confident about using numbers. Multiply has been created to help bridge that numeracy skills gap to help Surrey adults reach their full potential and ensure no one is left behind.
Simon Jones, Business Development Director for Woking FC said: “Woking FC have always been keen promoters of lifelong learning amongst our own staff and teams, so we are delighted to be able to add our support for the Multiply program.”The Multiply program is a fantastic opportunity for people to improve their maths skills and confidence and we’d encourage all our supporters and visitors to check out the range of free courses on offer.”
There is a wide range of both online and in-person courses available through Multiply. Many have been created to fill the needs of specific industries, such as construction, healthcare and early years, while others are designed to cater to personal interests such as gardening and cooking.
Courses are running now and continue until the end of March 2025. To qualify, learners must be based in Surrey, aged 19 or over, and without a GCSE (or equivalent) in Maths.
Multiply for businesses
Multiply is also free for businesses who wish to upskill their workforce. Surrey County Council can support your business by sourcing the most suitable Multiply training provider to deliver a bespoke Multiply course created specifically to solve your own workforce’s numeracy needs. Email multiply.info@surreycc.gov.uk for more information on free Multiply adult numeracy training for businesses, or check out the list of courses here: www.surreycc.gov.uk/multiply.
Other support for Surrey businesses
Our team of experts can provide tailored advice to help your business grow and succeed. Get in touch to find out more via our business support form.
You can also register to receive our newsletter, packed with the latest information on events, funding and more, for all Surrey businesses.
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